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ActiveCampaign Education Center
Our Education Center focuses on training, tutorials, and tips for using your ActiveCampaign account more effectively. Begin your training and grow your business.
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Marketing Automation
video
Add a Contact to a Specific Point in an Automation
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Sending Automation Emails on Weekdays Only
Take the weekend off emails! In this video, we show how to make sure that emails are only sending on weekdays. So kick back, relax, and see how its done.
video
Skipping Wait Steps When Testing an Automation
In this video, we show how to skip a wait step when testing an automation. …
guide
Measuring Your Marketing
There are many ways to measure the success of your marketing and identify any shortcomings in your process. Learn more about some of the metrics and relevant tactics available in ActiveCampaign.
Sales
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Creating Private Pipelines
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Skipping Wait Steps When Testing an Automation
In this video, we show how to skip a wait step when testing an automation. …
guide
An Introduction to the Deals CRM
Clicking on the “Deals” tab in ActiveCampaign takes you to our comprehensive CRM, a feature exclusive to our Plus, Professional, and Enterprise plans. In this foundational guide, we explain the CRM, discuss all it encompasses, and tell you how to get the most out of it.
1:44
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Setting Up Your First Pipeline
Pipelines are made up of stages. Each stage is a step in a process. Our pipelines can be customized to add as many stages as you need.
Enroll in Courses, and learn the fundamentals of marketing automation
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Email Marketing
guide
A Guide to Campaigns
There are six different types of Campaigns available in ActiveCampaign: Standard, Automated, Auto Responder, Split Testing, RSS Triggered, and Date Based. Learn more about them and their use cases.
guide
Email Deliverability: Best Practices
Deliverability is a complex equation with a lot of important factors. Keeping these best practices and your goals in mind will empower you to improve your email campaigns over time.
2:24
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Campaign Types
In this video we'll explain the six different email campaign types we offer so that you know which campaign to use and when.
3:42
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Create A Campaign & A List Segment
Sending a targeted campaign is one of the most effective marketing tools at your disposal.
Guides
3 Steps to Building Your First Automation
Automations unlock the power of ActiveCampaign. Move beyond basic email sends and get started building your first automations.
A Beginner’s Guide to Lists
The primary purpose of lists is to segment your contacts at the broadest possible level. This guide further explains that, defines list types, and explores the other functions that lists can perform.
7 Steps To Create Your Best Automated Follow-Up Sequence
Don't build your automated follow-up sequence without reading our guide first. This guide will take you through the strategy behind a good follow-up sequence and how to develop one that's right for your specific business needs.
Videos
3 Steps To Building Your First Automation
This is afairly simple but very effective automation that should open your mind to the exciting world of automation. Jump…
Importing Contacts
He’s an importer/exporter. What does he import? Contacts. What does he export? Business changing automations! In this video we show…
How to Create an Advanced Search
Wanna find out which of your contacts have entered an automation AND who are tagged that their favorite animal is…
Webinars
Accelerated Onboarding
Get up and running with ActiveCampaign in three sessions, offered weekly. On day one: Setup/Contacts/Segmentation. On day two: Campaigns/Automations. On day three: CRM/Reporting.
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Customer Experience Map
Your customers experience your business in different ways: email, social, online search results, events, and ads. Learn how to connect with each contact, including different sub-groups with different situations and needs!
Coming Soon
Strategies to Grow Your Business With ActiveCampaign
Your business has more interactions to keep track of, messages to send, and opportunities to convert potential customers. Find the balance between managing what you already have, and creating personalized experiences for new customers.
Coming Soon
Digital Study Hall
Over three online sessions (available live and timed to fit your schedule) you’ll learn about how to automate, personalize, segment, and orchestrate — and how to use ActiveCampaign to grow your business faster.
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